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Crown's electric forklifts are used on an every day basis to securely redistribute warehouse resources and cargo. The businesses complete product line consists of manual propelled pallet stackers and trucks, power pallet stackers and lift trucks, counterbalanced sit down and stand up lift trucks, narrow-aisle turret trucks, narrow-aisle reach trucks, and order picking equipment.
Environmental stewardship and sustainability are an extremely influential part of the Crown culture. Decades of thought leadership have enabled Crown to help customers while improving the natural environment. ISO 14001 certification has been attained for company management and environmental attentions in manufacturing. Crown has proudly achieved several awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was first born is rural central American town called New Bremen, Ohio, USA. The business has grown from a one-room operation into an internationally prominent company, currently considered to be the seventh biggest lift truck producer on the planet.
The Crown company was founded in 1945 by two brothers, Allen A. Dicke and the late Carl H. Dicke. Carl’s son and Chairman Emeritus, James F. Dicke, joined the family business later that same year. At this time, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head at the moment, becoming the fourth generation of the Dicke descendants to maintain this position.
Now an internationally diversified organization, Crown first built temperature controls for coal burning furnaces, servicing a small client base. The assembly of these control items took place in a former hardware store based in New Bremen, Ohio, where Crown’s head office currently remain.
In 1949, responding to the public’s mounting appeal of the TV, Crown shifted into the production of antenna rotators. This product was utilized to enhance TV reception and picture quality. The company’s lucrative move allowed them to become a leading producer of units until 2001. The company ceased production in October after a decline in the worldwide need for television antenna rotators.
History – 1950 to 1975
In the early 1950’s Crown diversified into the manufacturing and restoration of electronic and mechanized parts for government and private industry. After a number of successful bids within a brief period of time, the company had built a highly regarded business in this field.
Flexibility and success dominated Crown’s ability to diversify once again. In 1957, production into the materials handling market began with lift truck production. The company believed the industry demanded a smaller line of top-quality quality forklifts. Crown quickly fashioned an exceptional range of modern equipment and swiftly became the most rapidly evolving material handling company with its variety of products.
By 1966, Crown had ventured into the foreign material handling markets by opening up shop in Sydney, Australia. Sydney is now a regional headquarters for Crown for all Pacific Asian sales, marketing, and services. Crown remains an unwavering industry leader these days, supported by exceptional operations, solid sales and solid production operations.
Two years later, Crown had moved into the European marketplaces by buying up an Irish production facility from a German Company, Steinbock. There they started to make PTH hand pallet trucks. Later on that same year, Crown began their first London operation located nearby Heathrow Airport. The sales and service operation of Crown’s comprehensive lift truck line was available in the UK by the end of the decade. In the early 1970’s, Crown expanded and began advertising and marketing lift trucks across Europe through independent dealers.
Crown History - 1975 to Current Day
Today, Crown manufactures a huge fleet of electric forklifts. The company’s supplier network, stationed in key international markets, consists of both Crown-owned and independently-owned dealers. They are responsible for handling the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany provide nationwide marketing and promotional sales support to all seller and sales personnel. Both Crown sales and seller personnel are factory- trained in all disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980’s and delivers purchasing, marketing, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse family of global sellers and Crown-owned dealers successfully operate in nearly 100 overseas city environments.
Crown has established 6 manufacturing locations in the United States that consist of: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their growing overseas markets, Crown has manufacturing facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in over 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
